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Always Wear Red might just be one of the world's worst fashion businesses. Making some of the world's best clothing.

Since 2016, we've explored, mastered and launched many interesting, fun, luxury and sustainability-focussed limited edition ranges. Yet we've never made more than 50 of any one thing.

The World's Worst Fashion Business?

We don't chase volume. We make slow. We scale slow. And we don't want you to buy what you don't need, with money you don't have.

A fashion business worth buying? No.

Fashion thinking worth buying into? Definitely.

Always Wear Red Hand Knits. 50 Unique Pieces and a Unique Ecosystem.

Our hand knitted jumper and scarf range is the last range we will ever make. It took three years to master the design, materials and hand knitting. Yet we're only ever going to make 50 pieces.

We've created a Unique Ecosystem to maximise wear-time. Because let's face it, great quality clothing gets better as it ages anyway. Our hand knits wear in - not out.

We've never moved quickly. And we never intended to sell lots. (Here's why continually chasing speed and exponential sales in fashion is a bad thing).

Every Hand Knit Matters.

We love every hand knit we ever made. So some of the 50 are beautifully baggy, fascinatingly fluffy, perfectly imperfect model-worn prototypes. (Think Kurt Cobain and Nirvana, Unplugged in New York in 1994). Others are 100% perfect mainline masterpieces. You'll know what's what by the descriptions.

Join Us.

Every hand knit is uniquely numbered. And every current and past owner is listed at our website. You can buy what's available today, or bid to buy unavailable pieces from the current owner. If the current owner isn't wearing their hand knit lots, maybe you can bid to buy it from them, and join the list as someone that will.

Here's how The Always Wear Red Unique Ecosystem Works. In 2 steps.

Why hand knits?

Hand Knitted Jumpers

6 designs. 1 gender-neutral shape and size. 2 neck heights. Zip or no zip. 1 ingredient (100% Merino).

Jumpers

Hand Knitted Scarves

4 designs. Different lengths. 1 ingredient (100% Merino).

Scarves

Hand Knitted Jumpers

Code Style Weight Size Material Owner/For Sale
J1 Low neck, with zip 2240g One Size Twisted 100% Italian Merino Mychael Owen, AWR Co-founder
J2 High neck, no zip 2156g One Size Twisted 100% Italian Merino £2000
J3 Low neck, with zip 2560g One Size Twisted 100% Italian Merino £2000
J4 High neck, with zip 2914g One Size Twisted 100% Italian Merino £2000
J5 High neck, no zip 2264g One Size Twisted 100% Italian Merino £2500
J6 Low neck, no zip 2241g One Size Twisted 100% Italian Merino £2000
J7 High neck, no zip 2165g One Size Twisted 100% Italian Merino Nick Fordy, Cheesemaker
J8 High neck, no zip 2592g One Size Twisted 100% Italian Merino £2000
J9 High neck, no zip 1946g Undersize Twisted 100% Italian Merino Erica Akerlund, Artist & Illustrator
J10 High neck, with zip 2340g One Size Twisted 100% Italian Merino £2000
J11 Low neck, no zip 2302g One Size Twisted 100% Italian Merino £2000
J12 High neck, no zip 2207g One Size Twisted 100% Italian Merino Do Lectures, Auction June 2022
P13 High neck, no zip 2657g One Size Twisted 100% Italian Merino £1500
J14 Low neck, no zip 2064g Undersize Twisted 100% Italian Merino £2000
J15 High neck, no zip 2562g One Size Twisted 100% Italian Merino £2000
J16 High neck, no zip 2117g One Size Twisted 100% Italian Merino Faye Tozer, Singer / Entertainer
J17 High neck, no zip 2102g Undersize Twisted 100% Italian Merino £2000
J18 High neck, with zip 2248g One Size Twisted 100% Italian Merino £2000
J19 Low neck, no zip TBC One Size Twisted 100% Italian Merino £2000
J20 High neck, with zip 1352g One Size Twisted 100% Italian Merino £1000
J21 High neck, no zip 920g Undersize Untwisted 100% Italian Merino £1000
J22 High neck, no zip 1084g One Size Untwisted 100% Italian Merino £1000
J23 High neck, no zip 1003g One Size Untwisted 100% Italian Merino £1000
J24 High neck, no zip 896g Undersize Untwisted 100% Italian Merino £1000
J25 High neck, no zip 941g Undersize Untwisted 100% Italian Merino £1000
J26 High neck, no zip 1003g One Size Untwisted 100% Italian Merino £1000
J27 High neck, no zip 996g One Size Untwisted 100% Italian Merino £1000
J28 High neck, no zip 1184g Oversize Untwisted 100% Italian Merino £1000
J29 High neck, no zip 1121g Oversize Untwisted 100% Italian Merino £1000
J30 High neck, no zip 997g Oversize Untwisted 100% Italian Merino £1000


Hand Knitted Scarves

Code Weight Size Material Owner/For Sale
S1 1570g
252cm x 33cm
Twisted 100% Italian Merino
£2000
S2
1516g
234cm x 27cm
Twisted 100% Italian Merino
£1000
S3
1542g
247cm x 32cm
Twisted 100% Italian Merino
£1000
S4
1136g
179cm x 32cm
Twisted 100% Italian Merino
£1000
S5
1332g
233cm x 26cm
Twisted 100% Italian Merino
£1000
S6
1333g
230cm x 30cm
Twisted 100% Italian Merino
£1000
S7
1436g
221cm x 33cm
Twisted 100% Italian Merino
£1000
S8
1454g
226cm x 32cm
Twisted 100% Italian Merino
£1000
S9
1476g
234cm x 31cm
Twisted 100% Italian Merino
£1000
S10 758g
113cm x 28cm
Twisted 100% Italian Merino
£500
S11
792g
123cm x 33cm
Twisted 100% Italian Merino
£500
S12
869g
132cm x 32cm
Twisted 100% Italian Merino
Jenny Lowe, Prize Winner 2021
S13
840g
240cm x 22cm
Twisted 100% Italian Merino
£700
S14
842g
240cm x 22cm
Twisted 100% Italian Merino
£700
S15
849g
242cm x 23cm
Twisted 100% Italian Merino
£700
S16
851g
239cm x 23cm
Twisted 100% Italian Merino
£700
S17
871g
249cm x 24cm
Twisted 100% Italian Merino
£700
S18
873g
240cm x 24cm
Twisted 100% Italian Merino
£700
S19
8474g
250cm x 22cm
Twisted 100% Italian Merino
£700
S20
887g
251cm x 23cm
Twisted 100% Italian Merino
£700

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