Early label sketches.

Printed on paper as we test them.

(Includes Erica's art).

4 Labels.

There will be 3 labels hand sewn by our seamstress onto each AWR piece.

3 labels on jumpers.

3 labels on scarves.

And 1 POS (Point of Sale) swing ticket.

That's our thinking at this stage anyway.

So 4 labels in total.

Label 1.

95mm x 105mm.

Two colours woven.

Hand sewn on the inside.

A celebration of Erica Akerlund's commissioned art, 'Offness'.

A quotation that means a lot to you also appears.

Label 2.

95mm x 105mm.

Two colours woven.

Hand sewn on the inside.

Information about the piece and how to look after it.

And a quotation that means a lot to me.

That appears too.

Label 3.

40mm x 40mm.

Two colours embroidered (raised).

Hand sewn on the outside.

The AWR 'Pause' logo.

Label 4.

100mm x 100mm

One colour printed on two sides.

Packed with the garment.

It'll contain various hand written information.

Bespoke to the one-off piece.

And we don't want you to throw it away.

We want you to plant it.

Because the paper it's printed on is impregnated with seeds.

Detail.

Do we really think of every detail?

Yes.

We have to.

World Class goes way beyond the Always Wear Red Collection.

To everything we are and do.