The AWR ONE LOVE PROJECT is a thought experiment.

We'll launch it late in 2020.

And keep going for as long as we can.

The AWR ONE LOVE PROJECT is taking a moment to imagine that you can only ever have one of anything.

And it's a worthwhile thought experiment.

Because we look after things we only have one of.

Our favourite pair of jeans.

Our favourite jacket.

Our health.

(Well, we're supposed to).

Our hearts.

(And other people's hearts, too).

Things you only have one of.

They're important.

Good Habits.

Looking after things we only have one of creates good habits as well.

We reduce waste.

The things take on increasing meaning, too.

Because the things we love and look after grow older and better alongside us.

And if you think about it.

The things you want from your parents.

Or your grandparents.

And the things that your children will want from you.

They are very likely to be the things you only ever had one of.

Because these are the things that become truly yours.

The AWR ONE LOVE PROJECT is taking a moment to imagine that you can only ever have one of anything.

And it's a worthwhile thought experiment.

For you - and the planet.

Coming soon.