It's like your favourite jeans.

Or your favourite biker jacket.

Or denim jacket.

They wear in - not out.

All we can do here at Always Wear Red is to design and hand knit world class, world kind hand knitted jumpers.

We can't make them yours.

That's your job.

Our story ends where yours starts.

So if you wear your Always Wear Red jumper every single time you have a little downtime - washing it rarely and combing it regularly - it'll take on a life of it's own.

Your life, to be precise.

Wears In (Not Out).

It's like your favourite jeans.

Or your favourite biker jacket.

Or denim jacket. They wear in - not out.