Insecurity is valuable.
Harnessed properly, it drives you toward perfection.
Fear.
The fear of being undermined.
The fear of being rumbled for being anything less than superb.
The fear of forgetting.
Insecurity drives these fears out.
So you can conquer them.
Caring.
And insecurity can lead to really, really, caring about what matters.
Whilst at the same time creating a world where everything matters.
Insecurity is valuable.
Harnessed properly, it drives you toward perfection.
In fact, it drives you toward being World Class.
World Class.
At a Collection level, Always Wear Red is dedicated to 3 areas:
1. DESIGN
2. MATERIALS
3. MAKING
And we only have to be World Class in all 3.
1. DESIGN
British Design. Lead designer Mychael has designed furniture, interiors, products, digital, graphics and now clothing over 30 years.
For Everyone. Jumpers are our one unique 'gender neutral' shape. Mathematical mapping of male and female shape and size makes sharing easy.
Not for Anyone. We hand knit 300 pieces each year. That's it.
Uniquely Generous. Heavier and more generously proportioned than any comparable product you know. Hand knits that hug you.
Limited Edition Labelling. Unique artwork commissioned from Finnish artist Erica Akerlund has been woven into Limited Edition labels.
Individually Numbered and Signed. Every piece is numbered and signed by hand by the designer, in the order they are made.
The Knit. Traditional ‘poor boy rib’ hand knitting. A sympathetic silhouette for any shape. And great for sharing.
Classic, Iconic Design. Immune to transient fashion trends. Confidently simple. Uniquely recognisable. No blending in.
2. MATERIALS
No wash. World class Sesia, antimicrobial 100% pure Italian Merino wool.
Heavy. Yarn is twisted tight for extra weight and stability.
Authentic. World Kind suppliers for over 50 years. Not just following fads.
End-to-end sustainability. Organic sheep rearing. Protection of natural habitats. No mulesing. Minimal waste. Maker efficiency locks-in value. Chemical free. Zero emissions. Maximised training and worker care. Our focus includes packaging, labelling and couriering. AWR buy-back option addresses ongoing waste reduction. And the AWR swing ticket should not be thrown away. It should be planted. It's biodegradable and is impregnated with flower seeds.
World Class Hardware. World class Riri zips and sustainable woven labelling.
3. MAKING
Textured. Hand knitting is uniquely tactile.
Slow. Impossible to hurry. Difficult to perfect. Hard to scale. And mechanised mimicry remains unattainable. Up to 6-weeks to create every piece.
Zero Waste. Made in tiny batches. 10 or less.
Balance. Every stitch matters. The optimum tension balances a perfect aesthetic and comfort with lifetimes of stability and durability.
British-based Makers Only. We've met every British maker. We know them by name. We treat them well and pay them well - it's the only way to attract and keep the best makers. They care about the change we're making as much as we do. Together, we are 'Buy Less and Buy Better' people. Each maker has been specially trained for Always Wear Red. And only a select few can hand knit to this standard at this weight.
World Class.
At a Collection level, Always Wear Red is dedicated to 3 areas:
1. DESIGN
2. MATERIALS
3. MAKING
And we only have to be World Class in all 3.
Harnessed properly, it drives you toward perfection.
Fear.
The fear of being undermined.
The fear of being rumbled for being anything less than superb.
The fear of forgetting.
Insecurity drives these fears out.
So you can conquer them.
Caring.
And insecurity can lead to really, really, caring about what matters.
Whilst at the same time creating a world where everything matters.
Insecurity is valuable.
Harnessed properly, it drives you toward perfection.
In fact, it drives you toward being World Class.
World Class.
At a Collection level, Always Wear Red is dedicated to 3 areas:
1. DESIGN
2. MATERIALS
3. MAKING
And we only have to be World Class in all 3.
1. DESIGN
British Design. Lead designer Mychael has designed furniture, interiors, products, digital, graphics and now clothing over 30 years.
For Everyone. Jumpers are our one unique 'gender neutral' shape. Mathematical mapping of male and female shape and size makes sharing easy.
Not for Anyone. We hand knit 300 pieces each year. That's it.
Uniquely Generous. Heavier and more generously proportioned than any comparable product you know. Hand knits that hug you.
Limited Edition Labelling. Unique artwork commissioned from Finnish artist Erica Akerlund has been woven into Limited Edition labels.
Individually Numbered and Signed. Every piece is numbered and signed by hand by the designer, in the order they are made.
The Knit. Traditional ‘poor boy rib’ hand knitting. A sympathetic silhouette for any shape. And great for sharing.
Classic, Iconic Design. Immune to transient fashion trends. Confidently simple. Uniquely recognisable. No blending in.
2. MATERIALS
No wash. World class Sesia, antimicrobial 100% pure Italian Merino wool.
Heavy. Yarn is twisted tight for extra weight and stability.
Authentic. World Kind suppliers for over 50 years. Not just following fads.
End-to-end sustainability. Organic sheep rearing. Protection of natural habitats. No mulesing. Minimal waste. Maker efficiency locks-in value. Chemical free. Zero emissions. Maximised training and worker care. Our focus includes packaging, labelling and couriering. AWR buy-back option addresses ongoing waste reduction. And the AWR swing ticket should not be thrown away. It should be planted. It's biodegradable and is impregnated with flower seeds.
World Class Hardware. World class Riri zips and sustainable woven labelling.
3. MAKING
Textured. Hand knitting is uniquely tactile.
Slow. Impossible to hurry. Difficult to perfect. Hard to scale. And mechanised mimicry remains unattainable. Up to 6-weeks to create every piece.
Zero Waste. Made in tiny batches. 10 or less.
Balance. Every stitch matters. The optimum tension balances a perfect aesthetic and comfort with lifetimes of stability and durability.
British-based Makers Only. We've met every British maker. We know them by name. We treat them well and pay them well - it's the only way to attract and keep the best makers. They care about the change we're making as much as we do. Together, we are 'Buy Less and Buy Better' people. Each maker has been specially trained for Always Wear Red. And only a select few can hand knit to this standard at this weight.
World Class.
At a Collection level, Always Wear Red is dedicated to 3 areas:
1. DESIGN
2. MATERIALS
3. MAKING
And we only have to be World Class in all 3.