The Always Wear Red slogan is, 'For The Rest of Your Life.'

I'm referencing 'The Best Hand Knits in the World', of course.

AWR hand knits last decades.

We're a 'Buy Less, Buy Better' brand.

But AWR is also encouraging you to take an actual rest.

Self-Care You Wear.

Because we're hand knits that hug you.

Self-care you wear.

For your downtime.

We're your Permission to Pause.

Because the times you do nothing - mean everything.

Purpose.

All of that means Always Wear Red is a brand with a purpose.

That means we not only know what we do.

(The Best Kand Knits in the World).

Purpose means something far more important than that.

Purpose means we also know what we are for.

You Time.

I want people that buy Always Wear Red.

To wear Always Wear Red.

And when they wear Always Wear Red I want them to be reminded to rest.

Phone off.

To re-energise.

And recharge.

So when they go back to doing.

They do the best work of their lives.

Because 'You Time' should not be that thing you try to squash into life.

'You Time' is life.

And everything else should fit around that.

This Life.

So stop living life the wrong way round.

Try it.

In this life.

Try making 'You Time' your focus.

Put 'You Time' - first.

And if you don't like it.

You can switch back to squashing 'You Time' into what you think is your actual life, in your next life OK?

Good plan.