Invisible mends are possible of course. But nowhere near as lovely as visible ones.

A few days ago Mychael chatted to Peter Brooker, host of The Menswear Style Podcast. Listen to the 27 minute podcast right here.

It's good that Faye Tozer was free to take a look at the new Always Wear Red jumpers. So that we can start knitting Faye's before Christmas.

Jo is such an important part of the AWR Journey. Here, Jo tells you about how challenge after challenge after challenge has been overcome.

Steve is part of the AWR leadership team. Here, Steve explains what his hopes are for the Always Wear Red brand.

A big challenge for us was balancing designing for our followers and designing for ourselves.

So what is the best way to get people interested in your brand?

How clothing looks is one thing. How it makes you feel is quite another.

This AWR Journal entry helps with sizing.

Balancing being a world-class brand. With being a world-kind brand.

Mychael talks about the importance of simple, iconic design approaches.

Always Wear Red. World Class Clothing Brand. Shit Fashion Brand. (Good slogan that... 'might use it).