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New Ceramics!

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JOURNAL

'You Time' should not be that thing you try to squash into life. You Time' is life.
Mychael explores the significance of Confidence in brand building.
Early label sketches. Printed on paper. (Includes Erica's art).
You don't have to wash your Always Wear Red jumper or scarf. Not ever.
The AWR ONE LOVE PROJECT is taking a moment to imagine that you can only ever have one of anything. 
It's like your favourite jeans. Or your favourite biker jacket. Or denim jacket. They wear in - not out.
We'll record and post a podcast every week or so. Here's the very first one.

Design. Materials. And Making.

So does the world really need another clothing brand? Well if they're World Kind - yes!
DOWNTIME is Always Wear Red's newsletter. We send it every Friday and Sunday.
Sharing clothes is a good thing.
Always Wear Red lasts lifetimes. And so must the zippers.

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