Always Wear Red lasts lifetimes. And so must the zippers.

Everything matters. Even the labelling. 

I want to change how people buy clothing. Or at least how people think about how they buy clothing.

'See this 100% Merino wool. It's one of the best 100% Merinos in the world. And I hate it.

I said it wasn't really about how the pieces looked. I said it was more about how the pieces made you feel.

World class hand knitting. I was told. Is about balance. But I have my own ideas. I think it’s about being unreasonable.