Nothing you own has a cooler label than an Always Wear Red piece. We commissioned renowned Finnish artist Erica Akerlund with a one-word brief. 'OFFNESS'.

Erica has worked for some of the biggest and best known brands in the world. And Erica's unpredictably bonkers brain has imagined and illustrated a wonderfully weird 'world on pause'. A world of unique people doing unique things with their downtime. Then we wove our Limited Edition label from Erica's artwork.

You'll be able to buy Limited Edition 'OFFNESS' prints, signed by Erica, in 2021. Just as soon as we've worked out the best way to get the bloody things done.