Gifting an off-the-shelf jumper this Christmas is cozy.

Gifting a made-for-them 'Best In The World' Hand Knit - that's life changing.

The Gift of Downtime.

An Always Wear Red hand knit is the gift of downtime.

A hand knit to hug them.

Their permission to pause.

Downtime is Life.

An Always Wear Red hand knit is a reminder that in this short, 1000 month visit.

Downtime is not something to shoehorn into life. 

Downtime is life.

A Unique Christmas Experience.

On Christmas Day 2020, you'll hand over a unique gift. A specially gift wrapped Limited Edition AWR box.

What's Inside?

• A personal, handwritten letter from our founder, Mychael.

• Enough Clothes Doctor eco-wash to last a lifetime.

• Solid cedarwood fibre comb.

• Fragrance sack to help keep things fresh.

• A promise to email - every week - to let them know know how their hand knitted jumper or scarf is coming along. With unique insights, images and videos from the AWR Studio in Northumberland. We will storytell how their 100% Italian Merino wool scarf or jumper is being hand knitted (in England), labelled and individually numbered - just for them. This is the countdown to the 2021 delivery date of on-or-before Valentine's Day (14th February 2021).

How to Make it Happen.

AWR hand knits are from £345 to £1695 and (NEW for 2020) payments can be made in 3 interest-free instalments.

Go to HAND KNITS and make your choice.

(Choose the size you think they are.

We'll speak to them to make sure it's right before we start the making process).

Here to Help.

If you have any questions at any time.

Please call Mychael on +44(0)7960 117077.

Returns and Refunds.

Even though we're making something especially for you.

If it's not quite right.

You can return it up to 30 days after you receive it - no questions asked.

Gifting for Yourself.

And if you're buying for yourself - that's fine too.

We will look after you in exactly the same way.

(And you still get the £100 Early Years voucher too).

Merry Christmas 2020.