1. We're self-care you wear. For your downtime. Downtime isn't something to squeeze into life. Downtime is life. Our hand knits remind you.
2. 30% of clothing is never sold. 70% of sold clothing is burnt or buried within 3 years. 90% of what's left lives in wardrobes. Our 'closed' circular ecosystem means we get worn.
Well paid expert British hand knitters. Made slow. Hard to scale business model. Zero waste (prototypes deserve love, too). One ingredient - 100% Italian no-wash Merino.
Wear it. Share it. Repair it. And if you ever don't, we'll help sell it to someone that will. Our 'closed' circular ecosystem means we can only sell what we have, then there's a wait list. 25% of every transaction makes additional positive impact, too. See 'Cause' below.
You buy Scarf S10 for £390. Cause gets £97.50. In the future, we help you sell on Scarf S10 for (say) £290. Cause gets another £72.50 (£170 total). You get £217.50. (We get paid on the first transaction only). And so on.
Good To Know
Designed in Northumberland.
Hand knitted in England.
50 uniquely numbered, unique pieces (never any more).
Erica Akerlund illustrated woven label.
Branded Limited Edition (50) eco-bag included.
'Clothes Doctor' Care Pack included.
Owners past and present listed at our website. Buy what's available, bid on what's not.
We'll keep running costs as low as we can. We may introduce a (say) 10% admin fee on brokered future transactions. But we'll hold off as long as we can.
Our Archive Sale contains different Limited Edition pieces. It's where we learned about Best British making, and is separate from the ecosystem described here.